Our EMOTIVE team here in York (led by Katrina Gargett and supported by the incomparable Vivi Katifori and Vassilis Kourtis in Athens) has spent the past year conceiving of alternative visions for the typical guided tour of cultural sites. Guided tours are arguably one of the most ubiquitous offerings of the tourist industry. Many folks will have direct experience of being steered around sites in groups, sometimes paying attention to their guide’s spiel, and sometimes drifting off and losing touch with the expert narrative that is spoken at them.
While there are a growing number of alternatives to this traditional approach to guided tourism, it is surprising how rare experimentation with group tours seems to be. As Katrina’s research has shown, these tours offer unprecedented opportunities for cultural sites to directly communicate with people, to bring together strangers who might otherwise not have interacted, and to create constructive conversations and relationships between them.
Supported by the astonishing York Minster (one of the largest Gothic cathedrals in northern Europe), we have developed a new take on the guided tour, and we would like to ask for your help.
Specifically, we are conducting an evaluation of our ‘EMOTIVE tour’ at the Minster on Friday, 31 May, from 2.30pm. We’ve tested the tour with multiple groups off-site (in settings staged to simulate the Minster), and we’ve used these tests to improve the experience. Now we seek a small number of volunteers who are willing to do the tour inside the Minster itself and to provide constructive feedback on it.
Volunteers should be:
(1) 18 years or older and interested to participate in a research project focused on experimenting with guided tours, part of the wider European-funded EMOTIVE Project.
(2) willing to meet new people, share something about yourself, and explore ideas together about the Minster. Ideally, you are not employed in the heritage, museums, or tourism sector.
(3) open to discussing heartfelt topics including health, spirituality, love, wellbeing, justice, rights, and other human values and beliefs. You should be keen and ready to speak respectfully with others about these emotive topics.
(4) willing to read aloud, or to read aloud for others who might not feel confident in doing so, and comfortable reading at a basic-to-intermediate level (11-12 year old reading confidence).
(5) able to spare 3.5 hours of time on Friday 31 May, from 2.30-6pm. The first 1.5 hours will consist of the tour at York Minster, and then you will walk or taxi over from the Minster to nearby King’s Manor for a constructive discussion of your experiences. We will provide refreshments!
(6) willing to allow your tour of the experience to be audio-recorded and photographed, as well as your discussion session at King’s Manor after the tour. These records will then be analysed and used to improve the design and development of the next version of the tour. You can choose to anonymise your records so that you are not identifiable.
If you are interested to participate, or know of someone who might be, please can you contact me by email before Wednesday 29 May.
Thank you for spreading the word and supporting our efforts to broaden the ways that we think about – and connect to – the past.